Facebook is
the worlds largest aggregator of social content in the world.
Some startling facts
- If Facebook was a country It would be the world third largest populated country.
- Over 75% pc of people on Facebook share their like dislikes, wants needs and aspirations to their friends.
- 1 out of 3 couples in the world because of Social Media.
- And 2 out of 3 divorces in 2012 in USA happened because of Facebook and twitter
It is not whether
your brand does social media or not … the real question is how well do you
manage your social media.
Lets look at
this equation:
Say for
example you gave each of your 100 friends on Facebook a buy one get one free
offer. And asked them to each send these buy one get one vouchers to 100 of
their friends.
So within a
week each of your 100 friends actually tell each of their 100 friends about
their experience and give them the free coupon. So literally within a couple of
days your friends could have spread your brand message and the Buy one get one
free voucher to over one million people …. You heard it right I said One
Million …. 1,000,000 with six zeros !! So in short this is the real power of
Facebook. You can use the power of social media and facebook in particular to drive
business to you.
Every
restaurant and every business out there seems to have a Facebook page but only
a few brands actually use Facebook to their beneit to drive business so here
are a few golden rules to driving great business to your business via Facebook:
Be Real : you need to know what your
customer wants, and give him / her exactly that. Facebook is an excellent way
for your brands to make a lot of friends out of customers and evangelists out
of friends. But if you don’t communicate message that are REAL and convey your
true brand proposition, you could soon be making a lot of enemies. Take a
look at our case
study.
Be Original: Your brand is as unique as your
fingerprint so every communication you have with your fans needs to be original
and unique. Don’t bore them with reused and somebody else’s stuff. It
completely boring which brings me to my next point.
Be Fun : your brand
proposition needs to have an element of fun. No body like a sour puss
and a grumpy person. Similarly your brand need to have an element of fun in
it’s communication because people love having fun and when they r having fun
they are more likely to accept your sales pitch and but your product.
Engage your audience : You need to engage your fans and
give them a cause or a purpose to rally under. If you post about your offers
and discounts every day you are going to bore your audience to death, so engage
them with topics that they might be interested in even though they might not be
really connected to your product.
If all else
fails contact Prism …. For a free quote on managing your social media
outlets….
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